Straub Brewery: Great things are on tap in the Pennsylvania Wilds

ADVENTURE SERIES

In keeping with modern times, Straub has readily seen the value of the PA Wilds as a lifestyle brand and is engaging in “nature tourism,” which continues to revitalize the region with a positive impact on our communities.

Straub took this tourism concept a step further, promoting the Pennsylvania Wilds as a region and a brand into its sales and marketing strategy, sharing regional info with its customers and broad network of wholesalers and distributors through its Peter Straub Signature Brews Craft Adventure Series campaign.

Using regionally-inspired names for the beers, the popular Straub Adventure Series gives a big nod to the brewery’s heritage in our region to inspire travel and tourism across the Pennsylvania Wilds. This, combined with Straub being a huge champion of the Pennsylvania Wilds overall, led Straub to earn the PA Wilds Best Brand Ambassador Champion Award in 2017.

In the Adventure Series, brew labels are named after places in the Pennsylvania Wilds with four different beers in each of the two series. On top of the names, each of the beers include GPS coordinates to encourage travelers to visit specific locations across the Pennsylvania Wilds region. Here is an example:

Brewed with a unique combination of German and American ingredients, the pale-colored Boulder Bock Lager is crafted with serious adventure seekers in mind. Boulder Bock is a traditional Maibock-style lager seasonal beer that is part of the first collection of Adventure Series brews, available March through August. The Boulder Bock beers provide GPS coordinates to Jakes Rocks, where a mountain bike course traverses through the Allegheny National Forest.

Other brews in the first series include Tight Lines Ale Kölsch, a tribute to the thousands of miles of trout streams, lakes, and waterways flowing throughout the PA Wilds; 1872 Pre-Prohibition Lager, which honors Straub’s enduring legacy of one of the most historic and iconic breweries in the nation; and Smooth Eddy Ale, a traditional Bavarian Hefeweizen inspired by the scenic waterways in the Pennsylvania Wilds that offer world-class canoeing and kayaking. 

Straub’s newest release, “Summer Splash” is the perfect refreshing sessionable, seasonal offering with an all-natural blend of Orange and Meyer Lemon infused Lager; coordinates take our friends to the Curwensville Lake.  Whether in the Craft Adventure Series or with seasonal releases, each brew points to a different destination worth a visit in the Pennsylvania Wilds.

NEW VISITOR CENTER + TAP ROOM

In addition to promoting the Pennsylvania Wilds through its iconic brand, Straub is noted for its strong family and community ties – and there is cause for celebration as the brewery unveiled its new Visitor Center and Tap Room with a soft opening on June 19th.

A grand opening celebration has been set for July 19th.

The 100-plus-year-old brick house originally built by two of the Straub brothers, Anthony and Joseph, is still very much part of the scenery. When visitors arrive at the new Center, they will notice that part of the historic home has been transformed into the Visitor Center and Tap Room complete with an outdoor beer garden.

(Pictured above, top: construction of the new Straub Brewery tap room and visitor center site (left) and an artist rendering of the finished product (right); below: the finished product. Photos provided)

In keeping the Visitor Center and Taproom’s construction local, Straub’s hired local contractors such as KTH Architects, Daghir Construction and Vollmer Excavating. Even the wood used to build the Visitor’s Center was harvested from trees on Straub’s Bear Run recreational property.